Tag every campaign link in seconds — so you always know which ad, post or broadcast actually brings you customers.
| Parameter | What it tells you | Example |
|---|---|---|
| utm_source | Where the visitor came from — the platform or website. | facebook, google, whatsapp |
| utm_medium | The type of traffic — paid ad, social post, email and so on. | cpc, social, newsletter |
| utm_campaign | The name of your campaign or offer. | diwali_sale_2026 |
| utm_term | The paid keyword, for search ads. Optional. | buy_sarees_online |
| utm_content | Which ad creative or button was clicked. Optional. | video_ad_1, header_button |
Add the page you are sending people to — your offer page, product page or WhatsApp landing page. Links with an existing "?" are handled correctly.
Click a preset chip like Facebook Ads or WhatsApp Broadcast to fill source and medium, then type your campaign name, for example diwali_sale_2026.
Your tagged link updates live. Copy it with one click and paste it into your ad, post, email or broadcast. GA4 starts tracking it right away.
Most businesses in India run marketing in many places at the same time — Facebook and Instagram ads, Google Ads, WhatsApp broadcasts, email offers and YouTube videos. Money goes out everywhere, but when a sale comes in, the big question stays unanswered: which channel actually brought this customer? Without UTM tags, Google Analytics shows a large block of "direct" or "unassigned" traffic, and you end up guessing. With UTM tags, every link you share carries a small label, and your reports show exactly which ad, which broadcast and which creative made people click and buy. That is how our team decides where to increase budget and what to switch off for our clients — with data, not feelings.
Open Google Analytics 4 and go to Reports → Acquisition → Traffic acquisition. Change the first column to Session source / medium and you will see rows like facebook / cpc or whatsapp / broadcast — each one is a link you tagged. Add the Session campaign dimension to compare campaigns, for example your Diwali sale against your monsoon offer. Now look at more than just clicks: check engagement rate, key events and conversions for each row. A source that sends fewer visitors but more buyers is worth more budget than a source that only sends cheap clicks.
First, mixed capital letters — "Facebook", "facebook" and "FACEBOOK" become three different sources in GA4, which breaks your report. Our builder lowercases everything for you. Second, spaces in values turn into ugly "%20" codes; we replace them with underscores automatically. Third, never put UTM tags on links inside your own website — internal clicks will overwrite the real source and ruin your data. Fourth, keep one naming style for the whole team, so "diwali_sale_2026" is written the same way in every ad. Small discipline here gives you clean reports for years.
A UTM link is your normal page link with small tags added at the end, like utm_source and utm_campaign. The tags do not change your page in any way. They simply tell Google Analytics where each visitor came from, so you can see which ad, post or broadcast brought you traffic and sales.
No. UTM tags are only labels for your analytics tool. Your page opens exactly the same for the visitor. The tags are read by Google Analytics 4 in the background and the visitor does not have to do anything different.
In Google Analytics 4, open Reports, then Acquisition, then Traffic acquisition. Change the main dimension to Session source / medium or Session campaign. You will see sessions, engagement and conversions for every tagged link you shared.
Because GA4 is case-sensitive. If you write Facebook in one link and facebook in another, GA4 counts them as two different sources and your report splits into pieces. Our tool keeps everything lowercase and replaces spaces with underscores, so your data stays clean and easy to read.
Our team sets up your ads, WhatsApp broadcasts and GA4 tracking — so every rupee you spend is measured.
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